blu Case Study

Building the blu Brand

blu & Maxim Super Bowl Party Campaign

Left Field developed a comprehensive social strategy that worked in concert with our client’s needs on the ground at the biggest party of the year, Maxim’s Super Bowl Party. Leveraging influencers, live content capture/distribution and a unique social specific activation, we were able to amplify our client’s voice while realizing our KPI’s.


- Our follower count increased 13.2%
- Total Organic Reach (IG + FB): 500,000
- 3,253 shop now clicks
- 1,854 engagements (likes + comments)
- Generated 900 pieces of UGC with blu branding